Féérie or the fragrant tribute to the fairies of the Van Cleff and Arpels house
Van Cleef and Arpels is one of the first jewelry houses to have chosen to open a store on the famous Place Vendôme in Paris at the very beginning of the 20th century. The creations of Van Cleef and Arpels are all inspired by the beauties of nature and do not hesitate to offer original and magical jewelry.
The first jewelry house to have launched into perfumery, Van Cleef and Arpels has always paid tribute through its perfumes to its favorite themes, including that of fairies. So it did not surprise anyone to see the birth in 2008 of the splendid Féérie perfume accompanied by its beautiful case. For these pretty fairies that Van Cleff and Arpels likes to draw in motion, Antoine Maisondieu has imagined a fragrance that is both sparkling but mysterious, very feminine but also very energetic.
Of course, the communication around Féérie is imprinted with the colorful imagination of the house. Both visual and advertising spot are imbued with a midnight blue world where crystal flowers grow on trees and fairies come to life in a cloud of stars to better hatch Féérie…
“Pure object of desire, Féerie transports us to a world of exception made of stars, butterflies and enchanted dreams. »Van Cleef and Arpels for Féérie.
The fairy of Féérie has two “faces”: one flowery, the other woody
The splendid Féérie bottle is reminiscent of the many jewelry creations of the Van Cleff and Arpels house, such as the Eternae fairy, the Spirit of Beauty fairy or even the Folie des Prés fairy. The bottle of Féérie obviously evokes a beautiful blue precious stone which reflects with delight the light of its many facets. As for the lunar flower cabochon, it is topped with a pretty fairy that seems to have landed on the bottle to better admire the world, or the perfume, who knows?
Féérie opens with a cosmic flight of tangerine and orange accompanied by a fruity hint of blackcurrant and a note of green leaves. In the heart, the beautiful and soft violet is accompanied by the splendours of the rose and the jasmine to make us vibrate with a beautiful feminine note at will. Then the fairy will transport us to its nocturnal and mysterious woods by making us exhale woody notes of vetiver. However, white musks and irises give these nocturnal depths their powdery and cottony facets, making this perfumed dream even softer …
Féérie’s dream never ceases to amaze us and take us into her wonderful world with each new variation, such as with Féérie Rubis or even Féérie Rose des Neiges …
“Féerie sublimates the world of fairies and offers women the marvelous gift of radiance and dreams through an Eau de Parfum and an Eau de Toilette featuring the violet, an eternal flower synonymous with charm and poetry . »Van Cleef and Arpels for Féérie.
An olfactory enchantment in which violet, blackcurrant, Bulgarian rose and jasmine come into play.
Incarnation of a mischievous and sensual femininity, fairies belong to the sources of inspiration of the Van Cleef & Arpels house . They reign over an enchanted universe inhabited by butterflies, dragonflies and birds of paradise. Suspended in their flight, captured in their graceful lightness, these fairies decorate sumptuous and bewitching jewels. They are posed for Féerie on this bottle-jewel which shelters a unique composition in which violets, blackcurrant, Bulgarian rose and jasmine come into play.
Spectacular, the bottle evokes a precious stone whose facets reflect light to infinity. The cabochon features a mischievous fairy perched on its branch, a superb interpretation of the jeweler’s magical and vegetal universe. A creation full of grace and poetry.
Olfactory Family: Floral – Woody Musk
Top Notes: Blackcurrant, Green Leaves, Mandarin.
Heart Notes: Violet, Rose, Jasmine.
Base Notes: Vetiver, Musks, Iris.