Boss Bottled United, the scent of the 2018 FIFA World Cup
The Hugo Boss brand is one of the most popular luxury brands among men. Usually, Hugo Boss is more associated with the world of work. The brand supports men in their professional ascent and manages better than any to highlight their charisma. However, Hugo Boss has decided to swap his usual suit and tie for a more casual style. Its new fragrance was developed for the 2018 FIFA World Cup and is called Boss Bottled United. This is a flanker of his best perfume for men : Boss Bottled.
Hugo Boss, a brand with a strong presence in the world of sport
If Hugo Boss has chosen to make a limited edition of his perfume for the 2018 FIFA World Cup, it is quite simply because it has been involved in the sports world for many years now. Hugo Boss has already been an official sponsor in the field of Formula 1, the Gulf or sailing. Likewise, in 2014, she was the one who dressed the German national team for the World Cup in Brazil. Do not believe that Hugo Boss had then made jerseys and shorts. The brand took care of providing two different types of costumes to dress the German players during official outings. All that was missing was a perfume to perfect this athletic elegance. Very inspired by the original Boss Bottled fragrance, it’s now done with the new Boss Bottled United.
The invigorating contrasts of the Boss Bottled United fragrance
Boss Bottled United is an immediately identifiable perfume because it comes in a bottle with an identical silhouette to that of the previous Boss Bottled. On the other hand, this container has swapped its frosted transparency of yesteryear for an entirely metallic lacquer, in a particularly futuristic chrome gray. The name of the perfume is engraved on the glass itself. From then on, all you have to do is remove its cabochon to discover its very invigorating scent. Boss Bottled United is a concentrate of freshness. It opens with a breath of citrus fruit combining blood orange with South African buchu. Its heart, meanwhile, contains one of the noblest ingredients of the perfumer’s entire palette: the iris. This powdery flower is accompanied by ice mint. Finally,
Boss Bottled United pictured by Hugo Boss
Hugo Boss has already revealed the first images of the advertisement accompanying Boss Bottled United. This television spot highlights several international football stars: Julian Draxler, Philippe Coutinho, Harry Kane and Alvaro Morata. All four compete in a game of football at the top of a building. The set is very elegant and all four players are dressed in Hugo Boss costumes. The scene is entirely filmed in black and white, which only reinforces the refinement of this advertisement. Never has a game of football been so seductive!
