Guerlain could not resist the urge to create new products from the La Petite Robe Noire range. Fashionistas are then delighted to be able to embellish their pretty smile with a brand new particularly sparkling lipstick. And then you couldn’t miss the launch of the intense version of it . So how about taking a quick step back and leaning back into La Petite Robe Noire itself?
The birth of La Petite Robe Noire
La Petite Robe Noire is a fragrance that already existed in 2009 but was only sold in Guerlain boutiques. It was then hardly accessible to the general public. It was thus readapted in a new version to be marketed worldwide from 2012. Guerlain then presented this perfume as a scent intended for a very large audience, like the dress in question. Nevertheless, it must be admitted, La Petite Robe Noire is intended for a fairly young audience and displays a very appetizing gluttony. Its composition is mainly based on black cherry, red fruits, fine, rose and smoked black tea. Thus, La Petite Robe Noire is a real cute sin!
Guerlain’s shocking advertising campaign
Of course, if La Petite Robe Noire has been talked about so much, it is above all because it is a perfume that smells good. It seems obvious! Nevertheless, the advertising campaign developed by Guerlain also greatly contributed to its notoriety. In this case, his absence of muse was very noticed, almost as much as the silhouette drawn in Indian ink of Kuntzel & Deygas. La Petite Robe Noire literally flooded the market on the occasion of its release. No one then could resist this playful, dynamic and refined figurine. What is more, given that it had no face, it was particularly easy to identify with it… In other words, the success of La Petite Robe Noire is also the fruit of all the marketing know-how. by Guerlain.