BrandThe new spring breath of L'Air du Temps Eau...

The new spring breath of L’Air du Temps Eau Florale

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The new spring breath of L'Air du Temps Eau Florale
The new spring breath of L’Air du Temps Eau Florale

An announcement of the highest importance has just been made in the world of perfumery. Nina Ricci has once again revisited one of her greatest perfumes . This metamorphosis, expected for spring 2017, now has a name: L’Air du Temps Eau Florale. As its name suggests, this new fragrance offers to revisit the legendary fragrance L’Air du Temps from 1948. Although somewhat transformed, it still proves to be the perfect echo of freedom mixed with love in an eternal spring.

L’Air du Temps Eau Florale, a fragrance with distant origins

L’Air du Temps E au Florale is a fragrance very inspired by its predecessorbut not without a more contemporary touch. It conveys the same message as its elder brother and embodies a strong symbol of freedom and optimism. It must be said that L’Air du Temps was made in 1948, just after World War II. The idea was, with him, to symbolize the renewal of the daily life of French women. Robert Ricci wanted, through this perfume, to embody the philosophy of the women of his time. However, after hard years of deprivation and sadness, they wanted to live more than ever. This is how L’Air du Temps appeared to be the perfume of its time, a strong symbol of renewal, of escape, of light spirit… L’Air du Temps Eau Florale has retained all the enthusiasm of this one. here and encourages us more than ever to see life in pink.

Nina Ricci’s timeless bottle

Pink… Color emblematic of femininity but also of gaiety. However, it is precisely this that was chosen by the house of Nina Ricci to enhance the timeless bottle of L’Air du Temps. Nevertheless, let us note that the container which is presented to us this time is not that of 1948. In reality, the shape of the latter was developed three years later, in 1951, by Marc Lalique. Its silhouette is surmounted by two chiseled doves, symbols of peace par excellence. The latter are also an allegory of love and tenderness, the ultimate incarnation of happiness finally found. What’s more, everything is now decorated with a gold thread at the collar. This only gives a more prestigious air to this perfume while its cardboard case, meanwhile, is decorated with countless flowers.

The new recipe of L’Air du Temps Eau Florale

As the new box of L’Air du Temps Eau Florale suggests, this composition highlights the power of flowers. Thus, his heart revolves around three white flowers. L’Air du Temps Eau Florale unleashes an aerial and solar breath of orange blossom, gardenia and honeysuckle. This spring rush is further accentuated by the invigorating freshness of citrus fruits. In addition, L’Air du Temps Eau Florale begins with a duo of lemon and bergamot. Its base, on the other hand, is darker and more sensual, associating wood and musk.

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