BrandAzzaroThe new Azzaro composition: Chrome Pure

The new Azzaro composition: Chrome Pure


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The new Azzaro composition: Chrome Pure
The new Azzaro composition: Chrome Pure

Chrome Pure, Azzaro’s new aromatic eau de toilette

After giving birth to the Chrome fragrance in 1996, Azzaro decided to look further. Thus, the brand continues to transform this juice. A pioneer of aromatic freshness, Chrome quickly conquered the world. This is how he set sail for other horizons and he metamorphosed over the years. It thus became in turn Chrome Legend, Chrome Sport, Chrome United or Chrome Intense. Despite everything, Azzaro considers that she is still far from having offered the extent of all her abilities to men. Thus, the brand has once again decided to reinterpret this bestseller in men’s perfumery. It is now transformed into Chrome Pure. So, let’s see what aromatic facet chooses to portray this time the Azzaro house…

The new freshness of Chrome Pure

As the visual of its bottle suggests, Chrome Pure is a fragrance that focuses on clarity and freshness.. Thus, it is classified in the category of citrus fragrances. However, he does not forget its initial aromatic facet. Its scent opens with a blend of citrus fruits. Indeed, these ingredients are generally very popular with men. They give the perfumes that contain them a powerful liveliness. As a result, Chrome Pure exudes enough dynamism to be a very appreciable fragrance on a daily basis. It blends the sweet and bitter flavor of bergamot with the tangy flavor of mandarin. Its heart, meanwhile, is expressed through an unexpected ingredient rarely used in perfumery: akigala wood. This darker accord is a product created from scratch by Givaudan and whose scents resemble notes of patchouli and oud wood. Here, it plays the card of contrasts by combining with an aquatic accord as well as the solar and Mediterranean aspect of orange blossom. However, depth seems to win the game. The trail of Chrome Pure finally ends with a woody and enveloping combination of cedar, tonka bean, mate and white musk.

Azzaro and its fragrance developed by a duo

Chrome Pure is a fragrance that brought together the know-how and creativity of two talented perfumers. In this case, it was developed by Olivier Pescheux and Jacques Huclier. It must be said that Olivier Pescheux is not his first creation for the Azzaro brand. Indeed, this one had already contributed to the creation of Chrome Legend, in 2007. A simple character and yet endowed with an exemplary career, this one likes to assemble an infinity of molecules in each of its perfumes. Thus, his recipes are always complex and do not hesitate to dare unexpected mixtures. However, these are always very harmonious. Olivier Pescheux is a very meticulous man and his hard work earned him the International Perfume Prize in 2010. Jacques Huclier, for his part, is equally recognized in its field. Coming from the prestigious ISIPCA perfume school in Versailles, it was in America that he first proved his worth before returning to France. Today we owe him many bestsellers for the biggest brands on the planet. Thus, Chrome Pure could only be a masterpiece worthy of all their know-how.

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