BrandArmaniThe lightness of the new Air Di Gioia d'Armani

The lightness of the new Air Di Gioia d’Armani

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The lightness of the new Air Di Gioia d'Armani
The lightness of the new Air Di Gioia d’Armani

When Armani’s Acqua Di Gio perfume appeared in 1996, we couldn’t help but think that it was a very beautiful composition, both sober and unique. Also, what was our surprise to discover in 2010 its feminine version, Acqua Di Gioia. This one was clearly inspired by nature and wanted to be just as brilliant as its elder. He offered us an olfactory script navigating between land and sea. Also, in this year 2016, this beautiful story continues with the arrival of the new Air Di Gioia, an essence this time more focused on the lightness and frivolity of the air.

The authentic spirit of Armani perfumes

Acqua Di Gioia perfumesare juices symbolizing joy and natural elements. They are like a caress on the skin. With them, emotion is located on the border between land, water and air. They offer us ever more exhilarating trips and allow the meaning to awaken. They are synonymous with relaxation and personal development. Also, it seems quite simply impossible to resist their vegetal notes. In fact, they are inspired by Giorgio Armani’s love for distant islands. Indeed, it is in the heart of nature that this talented creator likes to recharge his batteries between two creations. It is therefore this need to go back to basics that inspired the birth of these juices. Armani encourages us to tap into our hearts to bring out our authenticity. If he once imagined the woman as emanating directly from water.

Air Di Gioia, the embodiment of freedom

Air Di Gioia is a fragrance suitable for a strong and free woman. Indeed, although it is a particularly fresh juice, it is nonetheless very tenacious. This one seems to be in perfect harmony with nature. He is in his image, totally unpredictable. As it symbolizes the breeze, its freshness makes it the ideal summer companion. Its scent opens with aromas of salt reminiscent of sea spray. Then, Air Di Gioia evolves towards a particularly feminine heart. This one consists in particular of peonies, a flower with a very tender and floral aroma. In addition, it gives off a scent strongly resembling that of the rose, as if freshly watered by the morning humidity. The background of Air Di Gioia, meanwhile, is more woody. It consists of the typical Mediterranean scent of cypress trees. These release woody, aromatic, camphoric and particularly tonic flavors. In addition, Air Di Gioia also has citrus tones which only increase its liveliness. Finally, it all ends with the scent of patchouli, a particularly chypre and oriental ingredient which only reinforces the intensity of the whole. Everything is then contained in a bottle strongly reminiscent of that of its predecessor. It is however bluer than before but retains its rounded curves and its very feminine shape. a particularly chypre and oriental ingredient which only reinforces the intensity of the whole. Everything is then contained in a bottle strongly reminiscent of that of its predecessor. It is however bluer than before but retains its rounded curves and its very feminine curve. a particularly chypre and oriental ingredient which only reinforces the intensity of the whole. Everything is then contained in a bottle strongly reminiscent of that of its predecessor. It is however bluer than before but retains its rounded curves and its very feminine curve.

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