Just Rock by Zadig & Voltaire: an advertisement that raises the temperature!
In this year 2017, the Zadig & Voltaire house celebrates its 20 years of creation. First specialized in the world of fashion, she then became one of the pillars of current perfumery. Very recently, Zadig & Voltaire therefore offered us a new duo of fragrances called Just Rock.
Going straight to the point but offering a powerful scent, these juices embody the new rebellious couple from Zadig & Voltaire. They represent the image of a man and a woman who does not care what will be said and who do not hesitate to let their audacity speak for themselves. However, it is precisely this philosophy that we find in the advertisement for Just Rock by Zadig & Voltaire.
Sam Lammar and Joséphine Le Tutour as Zadig & Voltaire muses
As with its previous advertisement, the Zadig & Voltaire brand has chosen to set its sights on two muses named Joséphine Le Tutour and Sam Lammar.
Joséphine Le Tutour is an attractive blonde born in 1994, in France. In 2011, the latter was very widely noticed by winning the final of the national competition Elite Model Look, and in the first ten of the international final in Shanghai.
Sam Lammar, meanwhile, is a model of Belgian origin currently living in Antwerp, and having studied cinema and visual culture. Passionate about skateboarding, he has a slightly rebellious and somewhat nonchalant look. In other words, it fits perfectly with the image of this new perfume as well as that of the Zadig & Voltaire brand.
The other protagonists of the advertisement for Just Rock
However, two muses are not enough to achieve an advertisement worthy of the name. To make its television clip, Zadig & Voltaire therefore called on the Parisian communication agency LOVE Having worked many times in collaboration with Chanel or Yves Saint-Laurent, this agency is very largely specialized in the world of luxury.
Respectful of each brand and each universe, LOVE constantly strives to let its expertise speak by sticking as closely as possible to the aspirations of its customers. Its key words are none other than “luxury, quality and perfection”. The television clip for Just Rock was then directed by Emmanuel Giraud, a specialist in advertising video. The latter continues to multiply contracts for major high-end brands like Lanvin, Yves Saint-Laurent, or Burberry.
The Just Rock TV clip
Le clip du parfum Just Rock se déroule intégralement sur le titre « You Belong » de The Avener. Dès lors, la voix sensuelle et séductrice de Laura Gibson nous entraîne durant environ une minute. D’ailleurs, cette chanson était déjà à l’affiche du dernier clip de Zadig & Voltaire pour ses parfums This is Her et This is Him. Ici, le tout nous dévoile la séance photo de Sam Lammar et Joséphine Le Tutour pour la promotion des parfums Just Rock. Les deux égéries y apparaissent dévêtues, jouant de leur charme face à l’objectif du photographe. Ils font très largement monter la température d’un cran, pour le plus grand plaisir des fans de l’enseigne !