Nowadays, Lanvin is the name of a Parisian brand which rhymes perfumery and fashion with elegance and refinement. Its first creation dates back to 1927. Since that day, Lanvin continues to multiply successes and takes pleasure in magnifying feminine beauty. In this continuity, she has just created, in June 2015, a brand new feminine perfume. This is a real ode to happiness and cheerfulness. The Eclat de Fleurs fragrance is a perfect alliance between the elegance of flowers and the liveliness of fruit, all of which is of course enhanced by Lanvin’s unparalleled know-how.
Eclat de Fleurs, like a desire to see life in pink
Eclat de Fleurs is a perfume that is perfectly anchored in the continuity of its predecessors. Indeed, it is presented in an emblematic ball bottle of the brand. It thus recalls its belonging to this heartfelt family which already unites Arpège and Éclat d’Arpège, true olfactory masterpieces. In addition, it takes the shape of a particular flower: a daisy. Beyond the plant, it is also a tribute since Marguerite was the name of the darling daughter of Jeanne Lanvin. Of course, attention to detail is also omnipresent in this setting. This pretty pink flower is topped with a very contemporary metallic gray cabochon. This is embellished with a diamond overhanging two intertwining white gold rings. The rendering is absolutely poetic. Likewise, this feeling is also reflected in Lanvin’s advertising. We see in particular a trio of young girls resounding bursts of laughter through a very green meadow. The joy of living resonates under a bright sun. All three are swinging, hair blowing in the wind, on swings in the shade of a tree. Women seem to have kept their childish soul and the pleasure of this perfume is only reinforced.
Lanvin signs a sparkling fragrance
In order to create this new birth, Lanvincalled on talented perfumers. In this case, it is the very creative Anne Flipo and Nicolas Beaulieu who are at the origin of this new juice. They then juxtaposed the elegance of flowers with the vitality of fruits. It would almost suffice to close your eyes to believe yourself thrown in the middle of an Impressionist canvas. There, the decorations are adorned with multiple colors. In this case, it would be that of flowers flooding a green meadow on a spring day. On the olfactory side, this translates into the presence of a juicy and greedy pear associated with the sweet aspect of the nectarine as well as the femininity of the violet. The heart of l’Eclat de Fleurs, on the other hand, is full of flowers. It notably combines the luminosity of freesia with rose as well as the lightness of sambac jasmine. Finally, this tender poetry ends with the sweetness of white musks and the creamy aspect of sandalwood. The overall rendering of this essence is particularly feminine. It is as creative as poetry and as gentle as a caress.