Sophia Ahrens as Paco Rabanne’s new Lady Million muse
As if to pay homage to the love of men and women for gold, Paco Rabanne decided, in 2008, to make a first male perfume called 1 Million , a sort of disproportionate ingot containing an oriental and fruity fragrance. Then, this was followed, in 2010, by a female counterpart named Lady Million. Equally seductive, this perfume quickly ranked among the best-selling juices in France. However, as if to perpetuate his notoriety a little more, Paco Rabanne decided to broadcast a brand new advertising clip in his honor. Focus on “HOT & FUN! From Lady Million.
Lady Million universe
After having made a dress entirely made of gold, in 1968 for Françoise Hardy, Paco Rabanne decided, in 2010, to decline this famous material in a perfume. Since that day, Lady Million has been considered one of the greatest juices on the planet , instantly plunging us into a world of provocation, excess and fantasy. However, do not think that luxury is presented here in its most serious aspect.
In fact, the Lady Million has always been brought up with a lot of self-deprecation and humor. Lady Million is a perfume that wonderfully pays tribute to the unbridled creativity of Paco Rabanne. He portrays us the image of a determined and daring woman, natural and sparkling. However, it is precisely this image that we find in the new advertisement “HOT & FUN!” »By Paco Rabanne.
Sophia Ahrens as the face of Paco Rabanne
But then, who could possibly be the woman capable of embodying this image? Well, it seems that the Paco Rabanne house has set its sights on Sophia Ahrens. A very influential model, she has already worked for the biggest fashion houses on the planet, whether in New York, Paris, London, Amsterdam or Milan. No one seems to be able to resist her pretty face, nor her seductive sway.
The very festive clip of Paco Rabanne
The advertising for Lady Million does not exceed twenty seconds but is enough to make us want to dance and smile for life. This is called “HOT & FUN!” », A choice that suits him perfectly. Indeed, Sophia Ahrens is displayed there all smiles while being very sensual. This one wiggles on the musical track “Hot N Fun” of NERD Feat Nelly Furtado. Everything is available in monochrome black and white tones.
Seules quelques touches dorées font parfois leur apparition comme pour faire écho à l’univers de Lady Million. De même, un autre code important de la maison Paco Rabanne a été repris : les célèbres claquements de doigts présents dans les publicités Lady Million depuis son lancement. Les fans de la brand s’y reconnaîtront et il y a fort à parier que ce nouveau visuel relancera une fois encore les ventes du sublime Lady Million.