BrandGuerlainShalimar Souffle de Parfum The rebirth of a Guerlain...

Shalimar Souffle de Parfum The rebirth of a Guerlain myth

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Shalimar Souffle de Parfum The rebirth of a myth
Shalimar Souffle de Parfum The rebirth of a myth

Who does not know the famous oriental elixir Shalimar born in 1925 from the talents of Jacques Guerlain? Become legendary, the magnificent Shalimar crosses the decades and the centuries to reach the nose of Thierry Wasser who found him in 2014… a second wind! Modern and flowery, Shalimar Souffle de Parfum opens the doors of the cult perfume to us by bringing it an intense vegetal and woody touch like the caress of an oriental perfume that we will not forget.

The legend of Shalimar and Shalimar Souffle de Parfum…

Modernizing a perfume classic after almost a century of existence is not easy. In 2011 Sylvaine Delacourte and Thierry Wasser revived Shalimar in a more flowery and powdery breeze called Shalimar Initial. Unfortunately, despite the beauty of the result, the perfume did not achieve the expected success. What does it matter! In 2014 Thierry Wasser reworked his copy and this time offered a more vegetal and woody Shalimar called Shalimar Souffle de Parfum.

As we know Shalimar, the original perfume, was inspired by the fantastic love story between Shah Jahan and Mumtaz Mahal. The love story with the tragic end would be at the origin of the construction of the marvelous Taj Mahal.

In reference to this story, Shalimar Souffle de Parfum will therefore be carried by an absolutely fabulous advertising film created for the occasion of its release: The Legend of Shalimar. More than an advertisement, Bruno Aveillan offers for Shalimar Souffle de Parfum a grandiose film of more than six minutes in sumptuous settings worthy of the greatest cinematographic productions. A pharaonic advertisement shot by a team of more than 100 people!

As a result, the mythical love story between the Mongol emperor and his beloved wife, played by a sublime Natalia Vodianova, presents Shalimar Souffle de Parfum in an absolutely grandiose communication where all the elements come together to offer us the dream oriental in its most beautiful enchanted parenthesis.

Shalimar Souffle de Perfume, when the breath becomes vegetal

The Shalimar Souffle de Parfum bottle naturally retains the original shape of the glass designed by Jacques Guerlain in 1925. However, the design of the bottle has been reworked by Jade Jagger to be modernized. This Souffle de Parfum also takes on pretty bluish colors to illustrate the “blue” dream that it promises in its composition.

Shalimar Souffle de Parfum opens with the mythical composition of hesperidia from its ancestor created around notes of bergamot, lemon and mandarin. At the heart, sambac jasmine plays with orange blossom water absolute to offer an unprecedented floral luminosity. This work by Thierry Wasser on orange blossom is also completely new. Vanilla delicacies and overdoses of white musks create the soft and enveloping depths of this breath of sensual perfume.

“Shalimar Souffle de Parfum is a perfumed caress. A luminous and bewitching Eau de Parfum with notes of citrus, jasmine, white musks and vanilla, for a modern reinterpretation of the mythical Shalimar. »Guerlain for Shalimar Souffle de Parfum.

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