Patchouli Elixir, all the hidden secrets of patchouli
His name is Nino Amaddeo and her, Zoé Coste and he is her muse. For more than 40 years, Zoé and Nino have been imagining jewelry and perfumes imported from their many travels. It was in the 1960s, in the heart of London and in Indian markets, that Zoé discovered the smell of patchouli. It will become the starting point for their home and their olfactory explorations. “ Patchouli Reminiscence ” honors patchouli, this scent synonymous with freedom. In 2007, Réminiscence put its legendary fragrance back in the spotlight with a very intense variation, “Patchouli Elixir”.
Patchouli Elixir, at the beginning, the incredible story of the Patchouli perfume
Native to Indonesia and the Philippines, patchouli is a small leaf that has not always been loved. In the early 19th century, very wealthy women brought in cashmere shawls from Indonesia. To protect them from moths, these shawls were wrapped in patchouli leaves. A powerful scent, patchouli is then taken by storm by the “Parisian casseroles” who seized on this perfume, henceforth considered as the perfume of “evil”. It was not until the 60s / 70s that patchouli experienced its heyday.
Associated with the freedom of morals, the hippie movement and “flower power”, patchouli then becomes the perfume of a whole generation. Today, patchouli is an ingredient of choice in niche perfumery. It gives off ultra powerful, woody and smoky tones and fits into many olfactory compositions.
Patchouli Elixir, even more intense Reminiscence patchouli
37 years after its first great success, the Réminiscence brand decided to sublimate patchouli with “Patchouli Élixir” and chosen as perfumer, Isabelle Doyen. A graduate of the prestigious Versailles perfume school, ISIPCA, Isabelle Doyen has composed a lot for Annick Goutal. “Patchouli Elixir” opens with notes of patchouli which offers us an intense facet of its beauty. Then, the heart of “Patchouli Elixir” is both woody and sensual and combines cedarwood, Australian sandalwood and Haitian vetiver, ingredients that are generally used as base notes.
Finally, all the power of “Patchouli Elixir” is found in the base notes which combine labdanum, tonka bean and vanilla for a trail that is as gourmet as it is sensual. As for the bottle, it naturally takes up the main codes of its predecessor. Rectangular in shape and slightly curved, the “Patchouli Réminiscence” bottle imposes its beauty at first glance. The transparency of its thick glass gives a glimpse of the amber color of the precious nectar. It is topped with a sober and golden cabochon for an ultimate touch of elegance.
37 years after the success of “Patchouli”, the Réminiscence brand returns to the forefront with “Patchouli Elixir”. As dazzling as its elder, “Patchouli Elixir” nevertheless wants to be much more powerful to the point that we no longer know if it is a perfume, a drink, a nectar or a magic potion…