L’Air du Temps, Nina Ricci’s success in perfumery

L'Air du Temps, a symbol of post-war revival
L'Air du Temps, Nina Ricci's success in perfumery
L’Air du Temps, Nina Ricci’s success in perfumery

L’Air du Temps, Nina Ricci’s success in perfumery

The perfume and fashion house Nina Ricci had already exercised its talents with a first fragrance, but it was in 1948 with the Air du Temps that it would achieve its greatest and longest success. Although reworked and modernized, the famous bottle with two doves passes the new millennium with the ease of great perfumes. A masterpiece of modern perfumery, l’Air du Temps invents a new femininity that is both lighter and more sensual, which will be distilled over the centuries to never be forgotten.

L’Air du Temps, a fragrant “little miracle” symbol of peace and renewal

“I imagine the scent I would like to smell on the shoulders of the woman I love. »Said Robert Ricci, son of Nina, to his perfumer at the time Francis Fabron. This is to say if the Air du Temps will be a fragrance of freedom, of an aerial feminine sensuality while being of a marked presence.

It is true that at the end of the Second World War, women seek to perfume themselves in a lighter way while exalting a freshness of rediscovered freedom, of flowery renewal while being sensual. L’Air du Temps will therefore appear on the shelves of classic perfumery as an innovative fragrance where the fragrances are still heavy and very often extremely sweet. By name and composition, Air du Temps will seduce all generations of women in search of a new fragrant radiance.

Of course, the advertisements and advertising campaigns will be done with a luminous and airy poetry, not to mention that the beautiful Air du Temps will be able to adorn itself with a legendary Lalique bottle which will add elegance and daring to its graceful composition.

“There is in the Air du Temps a small miracle which gives it its strong personality” said Robert Ricci for l’Air du Temps.

The first floral-spicy fragrance in history: L’Air du Temps

Robert Ricci considering that “a perfume is a work of art, the object which contains it must be a masterpiece. », L’Air du Temps was the first perfume to be presented in a crystal bottle.

Designed by Jean Rebull, the first version of the 1948 bottle already reveals a shape of the sun and a dove on its stopper, however it was Marc Lalique (two years later) who made the bottle the crystal masterpiece that we know. all. The stopper then becomes a support for two doves of matt crystal intertwined under a round and luminous vial. In 1999, the Air du Temps bottle was named the bottle of the century.

As for the composition of this masterpiece, signed by Francis Fabron, it is nonetheless striking. The very fresh start of bergamot opens our senses to a revolutionary floral and spicy heart. Indeed, rosewood mixes with delicate pinks and violets to offer a powerful wind of flowers that will go wonderfully with a spicy carnation. A few precious and powdery touches of iris will come to rest on the woody depths composed around sandalwood, cedar and amber. White musks, still little used at the time, envelop this deep trail in their flowery sweetness.

“L’Air du Temps, an iconic fragrance with universal values ​​of love, peace and freedom. Both fresh and timeless, this fragrance with floral and spicy accents is an enchanting elixir, symbol of femininity and eternal youth… A moment of emotion never equaled. » Nina Ricci for l’Air du Temps .

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