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BrandL'Air du Paradis, the new fragrance by Nina Ricci

L’Air du Paradis, the new fragrance by Nina Ricci

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L'Air du Paradis, the new fragrance by Nina Ricci
L’Air du Paradis, the new fragrance by Nina Ricci

L’Air du Paradis, Nina Ricci’s legendary perfume takes on an exotic air

L’Air du Temps is a fragrance evocative of timelessness, and for good reason… It was created in 1948 but nevertheless seems to be still perfectly relevant today. Its freshness still moves millions of women around the world. L ‘ Air du Temps alone expresses the post-war feeling of finally being able to come back to life. It is a strong symbol of freedom and reflects a Paris full of surprises. Today, this great classic of feminine perfumery is reinventing itself. It reveals a new, more exotic and tropical face. Focus on Nina Ricci’s latest creation: L’Air du Paradis.

Nina Ricci takes us to an exotic garden

L’Air du Paradis is a scent like a daydream. It has managed to preserve the refinement and style of its predecessor while adding a new touch of exoticism. From then on, it takes us into a solar and summer world, which we can easily imagine overflowing with flowers and almost dreamlike birds. L’Air du Paradis is a fragrance designed to give us balm in the heart. Like his elder brother, he has managed to retain all his joie de vivre and thus conveys a message of appeasement. It makes life want to smile and gives us a foretaste of the beautiful days to come.

The L’Air du Paradis bottle by Martyna Zoltaszek

Visually, this translates into a particularly summery and creative cardboard packaging. The colors are numerous and the details are multiple. Everything is inspired by lush nature, and is the work of Polish illustrator Martyna Zoltaszek. After studying at the Beaux-Arts, this talented designer moved to Bristol. His works are now exhibited all over the world and shines more specifically for his creations very often inspired by the theme of nature. She is an artist very famous for the quality of the details that she integrates into her works and for her undeniable love of colors. However, this is precisely all that can be found on the new packaging of L’Air du Paradis. On the bottle side, this perfume has preserved the sensual curves of L’Air du Temps. Its bottle is like a limpid tourbillon in perpetual motion, topped by two doves. The whole is now colored with a glass similar to a solar blaze, evolving in yellow and orange shades.

The floral and fruity femininity of the fragrance L’Air du Paradis

To make this new perfume , the house Nina Ricci called on the perfumer Calice Becker. The latter imagined a floral and fruity composition, particularly exotic. Moreover, this is reflected from its start. L’Air du Paradis immediately blends the freshness of lime with passion fruit. Then, exotic flowers run through its heart while enveloping itself in jasmine and frangipani. Finally, the whole becomes darker and slightly spicy at its base. L’Air du Paradis ends with a woody flavor that brings all the content to this fragrance.

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