If you are a fan of perfumery, you could not miss the original concept launched by Givenchy last October. Indeed, exceptionally, the brand had put its magnificent muse in the closet and had launched a game of “cap or not cap” on social networks. The idea was to portray everyday women taking on challenges. On the program, wild pool-party, boat stop,… In short, a real concentrate of happiness, encouraging people to live their lives in a relaxed and funny way. Also, the Givenchy saga should soon continue with the arrival of the brand new Eau de Toilette Live Irresistible. This is an unprecedented variation of the Live Irresistible perfume created in July 2015 . This one is strongly inspired by it but plays in the register of lightness.
The new Live Irresistible Eau de Toilette
The new Live Irresistible Eau de Toilette is described as a refreshing take on the iconic Live Irresistible. This one is presented by the Givenchy house as being a playful, mischievous and fresh cocktail. This is a new concentrate of optimism which should see the light of day by spring 2016. It starts with very fruity notes of pear, raspberry and pineapple. Then, everything evolves towards a particularly feminine heart. This one is especially full of roses. Nevertheless, it is embellished with spices such as red chilli and pink peppercorns. The latter bring bite to the whole and a deep liveliness. Nevertheless, the whole is softened by the presence of blond wood and ends with a very sensual note of musk. On the bottle side,Eau de Toilette Live Irresistible has taken on the look of its predecessor . It has the same sleek look and the same attention to detail. The purity of its glass, however, suggests a pink juice which is particularly lively today. This case is then nicely decorated with iconic Givenchy fashion studs. The brand’s impertinence is worked on in a very contemporary way. Finally, a frosted glass window inscribes the name of this new perfume in its center. If this container is strongly reminiscent of that of its predecessor, it is nonetheless particularly charming.
Givenchy retains its muse
On the advertising side, the mini film for this new Eau de Toilette Live Irresistible has not yet been unveiled. On the other hand, the Givenchy house has already announced that it wanted to appeal again to its muse, Amanda Seyfried. It must be said that the latter perfectly embodies all the values sought by Givenchy. With it, glamor, humor, cheerfulness, and colors are at the rendezvous. This collaboration between the brand and the 29-year-old actress and singer is not his first attempt. Indeed, the beautiful blonde has already had the pleasure of embodying the Very Irresistible and Live Irresistible essences. This collaboration had borne fruit wonderfully. Also, Givenchy saw no reason to change a winning team. No one knows yet if the setting for the next clip will be, as in the past, the beautiful city of Paris.