Girl de Rochas, a new fragrance respectful of women’s bodies and the planet

Girl de Rochas, a new fragrance respectful of women’s bodies and the planet
Girl de Rochas, a new fragrance respectful of women's bodies and the planet
Girl de Rochas, a new fragrance respectful of women’s bodies and the planet

Rochas is considered one of the most daring and elegant Parisian brands. For nearly a century, the Rochas house has offered us its unique vision of femininity, through its clothes, but also through many fragrances. With Rochas, everything is refinement and joie de vivre. Long-awaited, the Girl de Rochas perfume is scheduled for sale in March 2021. Once again, it is fully in line with the brand’s philosophy, while adding a more ethical and natural side to it.

Girl, an ethical fragrance, fully in line with the trends of 2021

Girl de Rochas fully meets the expectations of current consumers. While the planet is being damaged, consciousnesses are awakening and women are more and more concerned about the future of our Earth. Ecology is at the center of all conversations and fragrances are therefore going green. This is the case with Girl, an aerial essence, preserving nature as much as the body of women. Because the Earth offers Rochas the best it has, the brand does everything to preserve it. The Girl perfume is a perfect testimony to this. Its vegan formula contains 90% ingredients of natural origin, gathered in a bottle made of 40% recycled glass. Girl de Rochas is intended for a contemporary woman, for all women of the new generation who are aware and attentive to their well-being and their future.

The responsible bottle of Rochas

Let’s start first with the discovery of the bottle of Girl de Rochas perfume. Synonymous with nature and calm, it offers a clean and essentially transparent design. Designed in recycled glass, it takes care of nature. Slightly rounded, it is a pledge of softness and tenderness, while offering women a perfect grip. Here, clear glass faces a more opaque cap, crafted in a pale green. Here again, the magic operates and the appeasement is immediate. Only the word Girl comes to cut radically with the rest of this visual, displayed in a black and imposing writing. Girl de Rochas Eau de Toilette for Women is presented in three different sized bottles, in 40, 60 and 100 ml sprays.

The floral and woody breath of Girl de Rochas perfume

Therefore, we look forward to discovering the scent contained in this glass case. Here, the flowers are generous, while being deliciously woody and creamy. Developed by perfumer Anne Flipo, Girl de Rochas begins with a luminous touch of neroli, an ingredient with relaxing properties. This mixes with the freshness of pink berries and blackcurrant bud. Then, the flowers invite themselves in his heart, joyfully mixing jasmine with orange blossom. The whole is still wrapped in a few white woods and vanilla, letting a final creamy breath float in the air.

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