Eau d’Issey Homme Fraiche, the olfactory creation

Eau d’Issey Homme Fraiche, the olfactory creation
Eau d'Issey Homme Fraiche, the olfactory creation
Eau d’Issey Homme Fraiche, the olfactory creation

L’Eau d’Issey pour Homme Fraiche, the new olfactory creation from Issey Miyake

Issey Miyake is a fashion designer born in 1938 in Hiroshima and raised in Japan . Also, he decided to emigrate to Europe in order to make his creations known. Very quickly, he was noticed since he was one of the first Asian designers to organize a fashion show in Europe in 1973. Building on his success, he decided, in 1992, to launch his very first perfume simply called L’Eau d ‘ Issey. If, at the origin, it was an essence for women, its male alter ego did not take long to emerge and appeared in 1994. After many revisits, Issey Miyake decides to present us a new variant of his star perfume. The latter will be called L’Eau d’Issey pour Homme Fraiche and will be launched by February 2016.

The sobriety of Issey Miyake’s bottles

Issey Miyake is a character imbued with two very different cultures. Also, he made this cultural plurality a real strength. Indeed, his ambition was to create “a fashion that is neither Japanese nor Western”. So, in order to achieve this, he opted for sobriety. Thus, he is recognized for having a very minimalist and refined style and thus makes his compositions universal. Moreover, this taste for simplicity is also reflected in its perfume bottles. L’Eau d’Issey pour Homme Fraiche will therefore not escape the rule. This new perfume has taken over the look of its predecessor. In this case, it is presented in a flat bottle with a straightforward and contemporary silhouette. His edges are sharp and thus impose his virility. Its glass, meanwhile, is not entirely transparent. Issey Miyake opted for an opaque lacquer contrasting with the metallic gray of the cover of L’Eau d’Issey pour Homme Fraiche. The latter then brings modernity to the whole and thus fits perfectly into the continuity of Issey Miyake’s creations. Here, there is no question of unnecessary frills. Every detail is brilliantly thought out but Issey Miyake makes sure never to overdo it. Because after all, according to him, “the power of design is to make products that will become anonymous. Every detail is brilliantly thought out but Issey Miyake makes sure never to overdo it. Because after all, according to him, “the power of design is to make products that will become anonymous. Every detail is brilliantly thought out but Issey Miyake makes sure never to overdo it. Because after all, according to him, “the power of design is to make products that will become anonymous.

The woody scent of L’Eau d’Issey pour Homme Fraiche

However, Issey Miyake’s other hallmark is delivering products that are ideally suited to today’s dynamic lifestyle. Thus, its new fragrance also fully responds to this problem. Also, the new Eau d’Issey pour Homme Fraiche is described as being particularly invigorating. It starts with the association of grapefruit and bergamot. Then, these citrus notes reinforce their energizing power through the addition of rosemary and mint. Likewise, this breath of vitality continues in the heart of this essence. L’Eau d’Issey pour Homme Fraiche then offers a marine accord. This one is however counterbalanced by the rose of May, an ingredient which comes to affirm the elegance of the man seen by Issey Miyake. However, the latter also displays a strong character and draws its intensity from spices such as pink pepper. Finally, the base of L’Eau d’Issey pour Homme Fraiche is more woody. It perfectly combines the effervescence of white patchouli, the virility of vetiver and the lightness of white musks.

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