The optical illusion created by the Bad bottle from Diesel
Diesel is a brand with a quirky and daring personality. This great house of creation targets young people in particular and does not hesitate to seduce them with the help of its relaxed creations. Also, in line with its previous perfumes, Diesel presents its brand new scented juice, the very incarnation of a nonchalant and adventurous man, bad boy of modern times. Moreover, the message could not be clearer since Diesel has chosen to name its new juice “Bad” , understand “villain” in English. So, let’s take a closer look at how this translates into aesthetic terms …
Bad’s masculinity
When Diesel describes his new perfume, the brand likes to say that he is a “woman magnet dressed in black leather.” So, it is precisely this quote that was inspired by Diesel for the creation of its case. Indeed, it is mostly covered with a black lacquer similar to leather. However, it is not! In reality, this aspect results from a technique of working with glass. It is finely crafted to adopt the sensual and sexy aspect of leather. In its center, three letters stand out distinctly forming the word Bad. These then let us glimpse the amber color of the juice contained inside. of this bottle. Lower on its front face, the name of Diesel, meanwhile, is inscribed in relief. The whole forms a sort of large, very masculine rectangle resting on a solid foundation. Bad’s bottle is distinguished by its bevelled but sharp edges.
The whole forms a solid monolith still surmounted by a round cabochon, also chiseled but in the style of a men’s signet ring. Undoubtedly, with its perfumes, Diesel clearly plays the card of assumed masculinity.
A collaboration between Diesel and Pochet du Courval
The most surprising element of this case is undoubtedly its glass texture similar to that of leather. Also, this extraordinary technique was carried out by the Pochet du Courval workshops. This house, founded in 1623, is today a major player in perfumery and selective cosmetics. Indeed, its expertise in the world of glassmaking, the result of four centuries of innovation and research, has made it a major ally for the greatest creative houses. Pochet du Courval is known for its products made from noble materials and exceptional purity. What is more, this brand seems capable of magnifying each piece with unparalleled mastery.
